{"id":441,"date":"2017-08-13T22:16:07","date_gmt":"2017-08-13T22:16:07","guid":{"rendered":"https:\/\/genconcepts.com\/?page_id=441"},"modified":"2018-04-26T18:53:57","modified_gmt":"2018-04-27T00:53:57","slug":"strategic-communication-u-s-army","status":"publish","type":"page","link":"https:\/\/genconcepts.com\/strategic-communication-u-s-army\/","title":{"rendered":"Strategic Communication U.S. Army"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"441\" class=\"elementor elementor-441 elementor-bc-flex-widget\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-hnwtfgp elementor-section-stretched elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-top elementor-section-height-default\" data-id=\"hnwtfgp\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-qzcrxkq\" data-id=\"qzcrxkq\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-kfyflvn elementor-widget elementor-widget-heading\" data-id=\"kfyflvn\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"whiteText\">Home \/ Case Studies \/<\/span> Strategic Communication, U.S. Army\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7eu2rsj elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eu2rsj\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ji8mgfz\" data-id=\"ji8mgfz\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-rfafeeq elementor-widget elementor-widget-image\" data-id=\"rfafeeq\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"533\" src=\"https:\/\/genconcepts.com\/wp-content\/uploads\/2017\/08\/sammc-banner.jpg\" class=\"attachment-full size-full wp-image-443\" alt=\"\" srcset=\"https:\/\/genconcepts.com\/wp-content\/uploads\/2017\/08\/sammc-banner.jpg 1200w, https:\/\/genconcepts.com\/wp-content\/uploads\/2017\/08\/sammc-banner-300x133.jpg 300w, https:\/\/genconcepts.com\/wp-content\/uploads\/2017\/08\/sammc-banner-768x341.jpg 768w, https:\/\/genconcepts.com\/wp-content\/uploads\/2017\/08\/sammc-banner-1024x455.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2sndjjy elementor-widget elementor-widget-text-editor\" data-id=\"2sndjjy\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Strategic Communication, U.S. Army<\/strong><\/h2><h3><strong>Case Studies, U.S. Army<\/strong><\/h3><p><strong>Title:<\/strong>\u00a0Strategic Communication Services and Support<br \/><strong>Customer:<\/strong>\u00a0U.S. Army Medical Command (MEDCOM), Directorate of Strategic Communication<br \/><strong>Services:<\/strong>\u00a0Design and present options for the organization structure of the Directorate of Strategic Communication.<\/p><h4><strong>Project Summary<\/strong><\/h4><p><strong>Situation:<\/strong>\u00a0The MEDCOM was designing a Directorate of Strategic Communication with the responsibility of synchronizing and orchestrating proactive communications at the strategic level. The directorate\u2019s business model required the establishment of a communication strategy to conduct information outreach through press releases, articles, and speaker events and feedback capture through several modalities including human and technological assets.<\/p><p><strong>Project Goal:<\/strong>\u00a0Create a synergistic working environment that ensured consistent communications were provided to Senior Leadership and other business support audiences.<\/p><p><strong>Solution:<\/strong>\u00a0We selected our Strategic Management Consulting (SMC) vertical to match the magnitude of the MEDCOM, Directorate of Strategic Communication requirements. Because our SMC vertical included a production and expansion strategy model, it facilitated executive, core, and functional tier alignment.<\/p><p><strong>Results:<\/strong>\u00a0Fueled by our SMC model (the Balanced Scorecard Methodology), we delivered value-creating outcomes that included:<\/p><ol><li>Vision and Mission Optimization<\/li><li>Stakeholder Analysis &amp; Report<\/li><li>Organization Structure Development and Process Governance<\/li><li>Strategic Communication Plan Development<\/li><li>Strategic Communication Products Development<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home \/ Case Studies \/ Strategic Communication, U.S. Army Strategic Communication, U.S. Army Case Studies, U.S. Army Title:\u00a0Strategic Communication Services and SupportCustomer:\u00a0U.S. Army Medical Command (MEDCOM), Directorate of Strategic CommunicationServices:\u00a0Design and present options for the organization structure of the Directorate of Strategic Communication. Project Summary Situation:\u00a0The MEDCOM was designing a Directorate of Strategic Communication with &#8230; <a title=\"Strategic Communication U.S. Army\" class=\"read-more\" href=\"https:\/\/genconcepts.com\/strategic-communication-u-s-army\/\" aria-label=\"More on Strategic Communication U.S. Army\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":443,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"generate_page_header":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/genconcepts.com\/wp-json\/wp\/v2\/pages\/441"}],"collection":[{"href":"https:\/\/genconcepts.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/genconcepts.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/genconcepts.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/genconcepts.com\/wp-json\/wp\/v2\/comments?post=441"}],"version-history":[{"count":5,"href":"https:\/\/genconcepts.com\/wp-json\/wp\/v2\/pages\/441\/revisions"}],"predecessor-version":[{"id":942,"href":"https:\/\/genconcepts.com\/wp-json\/wp\/v2\/pages\/441\/revisions\/942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genconcepts.com\/wp-json\/wp\/v2\/media\/443"}],"wp:attachment":[{"href":"https:\/\/genconcepts.com\/wp-json\/wp\/v2\/media?parent=441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}